Branding / Packaging / Socials 2024
JAJAJAVA - SPECIALTY GRADE FRESH COFFEE
0VERVIEW
Rooted In Craft, Built For Connection
JAJAJAVA is a coffee brand grounded in heritage, craftsmanship, and sustainability. What began as a family-owned coffee farm evolved into a modern brand experience that honors tradition while speaking to today’s conscious coffee drinker. My role was to translate JAJAJAVA’s story into a cohesive visual and brand system—one that reflects the care behind every bean, the personality of its founder, and the joy embedded in the name itself. From logo design to packaging and social media assets, the goal was to create a brand that feels warm, intentional, and unmistakably human.
STRATEGY
From Farm To Feeling
The strategy centered on elevating JAJAJAVA beyond a generic coffee brand and positioning it as an experience rooted in authenticity. Coffee is an emotional product—it’s ritual, comfort, energy, and culture. To stand out in a saturated market, the brand needed to feel personal and story-driven. The approach focused on three pillars:
Heritage storytelling - Highlighting the family farm, Javier’s hands-on process, and respect for the land.
Playful confidence - Embracing the joyful, memorable nature of the name “JAJAJAVA” without losing credibility or craft.
Consistency across touchpoints - Ensuring that packaging, logos, and social media worked together as one recognizable system.
Every design decision was made to bridge tradition with modern branding, creating a balance between artisanal quality and contemporary appeal.
KEY INSIGHT
People don’t just buy coffee—they buy the story behind it. In a world of mass-produced brands, transparency, personality, and care are what create trust and loyalty.
SOLUTION
A Brand That Tells Its Story at Every Touchpoint
The final solution was a cohesive brand identity that feels both grounded and expressive. The logo system was designed to be bold yet approachable, reflecting confidence without losing warmth. Packaging emphasized clarity, craftsmanship, and shelf impact, while subtle details reinforced sustainability and origin. Social media assets extended the brand’s voice into daily moments—celebrating coffee culture, process, and personality rather than just the product itself.
The result is a brand that feels alive at every stage of the customer journey—from the first glance on a shelf to the final sip in the cup. JAJAJAVA doesn’t just sell coffee; it invites people into a story shaped by passion, legacy, and a genuine love for the craft.
